Medical copywriter in the heart of London.

Medical copywriting in the heart of London

Healthcare copywriting is something of a specialism at On Top of the Word. Our team of expert writers brings years of experience in the medical, health and wellness industries to the table, and as such offers an informed, expert voice.

Because, as everyone in the industry knows, medical copywriting is unique – the nuances of the industry are not replicated elsewhere, and for good reason. Those reasons span the fact that it is a highly regulated, public-facing, occasionally intensely personal, life-changing space – so the stakes are always high.

Our team of medical copywriters has written for companies and specialisms including (but by no means limited to):

Our medical copywriting has taken the form of:

How to choose a medical copywriter

Experience in writing for the healthcare industry is a must – but that’s not an aim, it’s a baseline requirement. Because sometimes you need to speak to a consumer, who may or may not have a good understanding of your services, whilst other times your audience is fellow medical professionals, who come to you with awareness, expertise and knowledge – talking to them in a way that acknowledges that is imperative.

Regardless of your target audience though, it is crucial that your content is not just grammatically correct, but readable. Whether it’s a report or a press release, it must be compelling and engaging enough for your readers to want to get to the end of it. That’s what an expert medical copywriter should be able to do for you.

What medical copywriting can do for your business

Attract potential patients to your website.
Educate readers and potential patients about your products, services, and the specific conditions your practice treats.
Promote brand recognition and put you head and shoulders above your competition, so that when the moment arrives for potential patients to use your services, you are always front of mind; the expert in the field; the obvious choice.

Why hire a medical copywriter?

Your employees and/or practitioners already have an innate understanding of the intricacies of your business, products or services. But that doesn’t mean they have the time, skill or inclination to put that knowledge into words on a regular basis.

After all, you didn’t hire them to write, you hired them for their medical experience, knowledge and skill, so why not put that to the best possible use?

Producing high-quality content that connects, engages and resonates with your ideal clients is our job, not theirs.

Work with award-winning medical copywriters to drive engagement and results with clean, concise, quality content written specifically for your target audience.

Why does medical copywriting matter?

The entire healthcare sector is a niche – and within it there are many further niches – so appealing to your target audience does not work the same way as it does in other industries. Because in the medical industry, you’re not speaking to a mass audience, you’re talking to your ideal client.

And your ideal client (i.e. the people you most enjoy/benefit most from doing business with) is likely to be quite specific – in terms of their age, gender and demographic. Which is helpful from a writing perspective, in fact it’s an advantage. Because every demographic speaks a different language – uses and receives content differently, resonates with different words.

Medical companies are great at leveraging technology to create (and increase) user value in the market, but it’s an increasingly competitive space. Direct, creative content written by a healthcare copywriter can be the differentiator that helps you stand out from the crowd.

As with technology (another one of our specialities) medical copywriting often has to communicate advanced (often jargon-riddled and acronym-laden) technical or legal concepts, all whilst attempting to remain engaging. Quite the challenge.

And then there’s compliance. It’s a highly regulated industry, and medical companies can never play fast and loose with the truth in the interests of being interesting or engaging. But this isn’t our first rodeo – we are both familiar and up-to-date with the latest industry news and regulations.

Last but by no means least, SEO. Can you be found online by the right people? What are your ideal clients typing into Google? What are their problems/pain points and how can you make sure you’re the solution? The power of optimised content will give you all this and much more.

What makes a great medical copywriter?

You need a writer who can demonstrate:

Accuracy
Flair
Technical expertise
An understanding of audience pain points
Ideas around how to build attractive and helpful content
The ability to convey product value (in both long- and short-form content)

Establishing your brand’s voice as an authority matters, but it’s a crowded space. You need to stand out but remain authoritative and professional – and your voice needs to be consistent in every single piece of writing that comes out of your company.

By this we mean:

…everything.

Consistency is important because it invokes trust. You don’t consciously think about it, but you know the voice of your favourite companies. And because you know their voice you know their values – and because you know their values you are more likely to trust and do business with them.

Content that gets results

We create content that tells your clients exactly what they need to know, in exactly the way you want it to be said.