Legal Industry
When it comes to the letter of the law, you know what you’re doing, and we’re not for a second here to tell you otherwise.
Whereas what we specialise in, is legal copywriting – and more specifically, helping the legal profession get their message across to their ideal clients. Which we do by using words that connect, engage and resonate.
You have the information, we have the words.
About legal copywriting
Never has “you have the information, we have the words” been of more relevance than it is in the legal industry.
Why? Because you, as law professionals, are armed with an arsenal of words, phrases and terms so sprawlingly expansive that it puts (almost) all other industries in the shade.
And it serves you well — it comes across brilliantly in persuasive letters, it turns even the most arbitrary of cases into matters of form and distinction, and — let’s be honest here — it wins cases. Which is, after all, the whole point.
It is, to the untrained eye and ear, nothing short of utterly baffling. But that also serves you well. After all, when choosing the solicitor who’s going to represent you in a particularly acrimonious divorce, you want someone with all the vocabulary, all the words, and all the answers.
But there comes a time when you too need to be understood, affable, approachable even — and when that time comes, you need a legal copywriter.
Because you have to, at some stage, convey your brilliance — your experience, your skill and your knowledge — .in words that people who don’t know the slightest thing about the law will not only understand, but resonate with. That’s where we, and our copywriting for lawyers, come in.
Build deep, enduring relationships with your clients, with the transformative power of words.
What we do: copywriting for law firms
In terms of what we do in terms of copywriting for law firms, we produce content for your website, blogs, social media platforms, digital advertisements, radio scripts, banners, leaflets, speeches and presentations — to name but a few formats -– which will ensure that when a legal matter arises, you are not only front of mind, you’re the obvious choice. That’s the beauty of great legal copywriting.
After all, you get your clients. You know where they’re coming from, you speak their language –– and you are the best person to help them with their legal matter.
The benefits of legal copywriting for lawyers
Copywriting (regardless of your industry) is vital for connecting with your ideal clients.
But competition is so hot and there are plenty of legal firms out there. Add to that the fact that people now look for — and find — legal representation in a very different way (ie. largely online), and it’s clear to see why good legal copywriting will stand you in good stead.
Because law firms now need to have a proactive marketing approach — you can no longer rely on referrals or word-of-mouth alone, and you need to communicate what makes your law firm better than your competition, in an engaging, customer-centric way.
Great legal copy can be used to:
Transform complex legal knowledge into actionable FAQs
FAQs are an excellent tool to increase your law firm website’s visibility in search engine results for relevant queries. But you’ll need good legal copywriting skills to tell them what they need to know in a simple, understandable way.
After all, they’ll hire you because they know exactly what you can do for them, and are confident in your professional capabilities.
Showcase your legal knowledge and personality
Professional, accurate, informative writing on legal issues will never stop being relevant — or indeed useful — but it’s infinitely more interesting for clients (current and potential) to read if it’s written by you.
Because prospective clients want to know who you are — as an individual and a law firm — before they schedule a consultation. Which is where good legal copywriting comes in. It attests to your legal knowledge, your practice’s ethos, and your personality. It gives your law firm a unique voice.
Turn legal jargon into effective content
You? Speak in terms no non-legal person could possibly understand, let alone relate to? Surely not.
But yes, unwittingly, you probably do this all the time. Which is where a blog comes in — it makes you more personable and therefore much more likely to be hired above your competitors.
Sure, your expertise is impressive, but your prospective clients don’t need to be baffled by what you say — leave that for the courtroom.
Your blog exists to educate, resonate and engage with potential clients. After years of doing exactly this for legal consumers, we know exactly how to transform legal jargon into concise, comprehensible, easy-to-read, lead-generating content. Which is why you can trust us to deliver your message.
Why hire a legal copywriter?
Don’t settle for average copy, because frankly, it’s a waste of your money and won’t do the job it’s supposed to.
Your legal copywriter should
- Hone and adopt your brand voice and tone
- Deliver top-notch copy that’s unique to you and your firm
- Produce consistent, timely content that aligns with your values
Types of legal copy we produce
Our copywriting for law firms takes many different formats. These include (but are by no means limited to):
- Web copy
- Blogs
- Emails
- External and internal communications
- Marketing funnels
- Speeches
- Presentations
- PR
- Articles
- Advertorials
- Brochures
- Letters of introduction
- Templates for client letters
- Press releases
Examples of law firms we have written copy for
www.brittontime.com
www.lgbtlawyers.co.uk
Get in touch today to connect, resonate and engage with more of your ideal clients, and employ the services of a legal copywriter.
Want to know how to teach your in-house team to produce great copy without hiring a copywriter? No problem – we can either teach them for you (in person or remotely) or provide you with a ‘how-to of legal copywriting’ document, so they can teach themselves.
Get in touch to tell us how you’d like us to help.