So you’re on board with how tangibly useful blogs are for your business, your credibility and your bottom line, right? 

If this doesn’t ring true, we’ll take you through it, in this very useful (though we say so ourselves) blog. 

And, in the spirit of being useful, if you’re wanting to write your own blogs (as opposed to getting  a professional to do it for you) here are our top tips for getting it oh-so-right. 
But if you get to the end and have any questions, or in fact just want us to do it for you, that’s also fine, just get in touch.

Ok, here they are:

• Grab the readers’ attention straight away – as in, in the headline and the first couple of sentences. We all have a very short attention span, especially online, so reel them in fast.
• Make sure each piece is over 500 words long (which is what Google wants to see) but not too long (no waffling). Anywhere between 500 and 1,000 is good. 500-800 is the sweet spot.
• Break up your text with sub-headings to make it easier to read.
• Keep your sentences short and snappy.
• Don’t make any grammatical errors or spelling mistakes. Use spell check and free software (such as Grammarly) to make this easier.
• Think about your SEO (search engine optimisation). This means finding the relevant keywords for your piece and your target audience and including them at least once. It does NOT mean stuffing them in for the sake of it. Google is clever, it knows what you’re doing, and it won’t like it.
• Only produce original content – every blog needs to be unique. Duplicating content across multiple sites, or copying and pasting from other articles will at best lead to Google ignoring your blogs and at worst get you in legal trouble for plagiarism.
• Blog frequently and consistently for at least six months. Google ranks websites according to how frequently content is updated. The more frequently you update new content, the higher up the rankings you’ll go. This is why websites such as LinkedIn and Facebook always rank highest – think of how much new content gets posted on their websites everyday. Whilst most of their content does not meet the requirements listed above, the millions of individual pieces of content tip the balance in their favour. Without this numerical advantage, the rest of us can achieve similar results by focusing on using blogs in a way that catches Googles attention. Producing a few blogs, or even posting regular blogs for a month or two and then stopping, is absolutely pointless. This is because any SEO benefits gained will rapidly disappear. The key is once you start posting new content to your website, you need to keep on going. Like everything in life, either do it properly or you’re actually better off not bothering in the first place.

If have any questions, or in fact just want us to do it for you, just get in touch – we’re always happy to hear from you and always happy to help.